History and evolution of SEO is happened after the world trade centre. Tim Berners Lee launched the world's first website in 1989. A search engine like google consist of crawler, the crawler find your website and it will read the content and saved in google index. The crawler is also known as Robot, Spider, Bot etc... websites is cannot maintained by google, it is maintained by webmasters in google. In SEO, content writer is worked to write contents on websites. SEO has mainly two optimization techniques, mainly they are on page and Off page.
On Page And Off Page Optimization
On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings .On page optimization sometimes called onsite optimization .It improve the meta description and title tags .the another technique off page optimization refers to all the measures that can be taken outside of the actual websites in order to improve its position in search rankings .These technique mainly used to improve the position of a website in the search engine results. Off page SEO refers to improve the credibility in out of websites, google mainly maintained the quality of website contents for the relevant users.
Updations In Google
SEO is a method of optimizing our content for the search engines. .A few years ago google is content specific it is mainly depend upon the focusing keywords .Content specific improve rank preference in google. The term keyword stuffing is an unethical problem in google websites. keyword stuffing is a search engine optimization technique, in which a keywords are loaded into a web page's meta tags, visible content, or back link text in an attempt to gain unfair rank advantage in search engines. It is mainly used for the measurement in percentage of the no:of times a particular keyword appear compared to the total no:of words in page.
Content Specific
The content specific method is not fair able for google, then google change their optimization from content specific to link specific. The content specific because it find which website is focusing the keyword for the ranking of site will improved. The term keyword stuffing is an unethical problem in google websites is a search engine optimization technique ,in which a keywords are loaded into a web page's meta tags ,visible content, or back link text in an attempt to gain unfair rank advantage in search engines. It is mainly used for the measurement in percentage of the no:of times a particular keyword appear compared to the total no:of words in page.
Link specific and Quality Link Specific
Link specific is mainly obtain links from other website to our website is mainly used in link specification, sometimes it may called back-rub. It is mainly used to achieving the high quality of receiving products. If our website has to reach the link as SEO experts kerala.Com then our rank reference gradually increases in google websites. The drawback of link specification is overcome by quality link specification technique. according to quality link specification they are more consider the high quality links from other websites.Page Rank
In SEO, the term page rank is used to measure the trust value of our website. it is a quality score in our google site. Page rank is provided by google, mainly focused on the rank websites in their search engine results. Passing the juice is one of the most important technique in SEO .According to google, a multitude of quality links or hyperlinks are one of the most important factors for gaining top rankings in the google search engines.Google Adwods and Adsense
Google is also worked as google ad-words for google advertisement ad words is an online advertising service developed by google, where advertisers pay to display brief advertisement, product listing etc... It's a online advertising service developed by google to earning revenue from the websites. it is mainly used to display ads on google and its advertising network. the ad-words program enables business to set a budget for advertising and only pay when people click the ads. the ad service is largely focused on keywords. another next program is google ad-sense. Google ad-sense is a program run by google .this program is designed for website publishers who want to display targeted text, video, or image advertisement on websites and earn money when the site users view or click ads.in google ad-words there is an another term called pay per click (PPC). Pay per click also known as cost per click(CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. In SEO the another important term is bounce rate, it represent the percentage of visitors who enter the site and then leave rather than continue to view another page within the same site .Bounce Rate
Bounce Rate is mainly used to find how much time a person spend on our websites. The Pogo Sticking occurs when a user performs a search on our website quickly back to the search page .this type of behavior leads to dissatisfaction search result, Pogo sticking is not favorable for websites and its a bad thing .
Panda Updation(2011)
Google obtain different types updation. Panda is one the main updation .It is introduced in February 2011. The panda updation is mainly against content spamming algorithm. content spamming include content duplication, adding grammatical words spelling check etc... content spinning is used to find the repeating words in the websites. Another updation is Panda 4.0, it is mainly eliminating the duplicate records in websites .
Penguin(2012)
After the Panda updation Penguin updation is introduced. It is mainly used for link specification. Link spamming introduced link exchange, link selling, link farming, comment spamming etc... it is established in 2012 Pigeon updation is the next updation established on 2014. It is mainly used relevant and accurate local search results that are tied more closely to traditional web search ranking signals .
Pigeon(2014)
Google pigeon is the code name given to one of google's local search algorithm updates. this update was released on July 24, The update is aimed to increase the ranking of local listing in a search.the purpose of pigeon updation, is to provide preference to the local search results. This is quite useful for the user and local business.
Humming bird(2013)
In local SEO the next updation is hummingbird updation ,it is mainly used for searching semantic results .Google features upgraded in humming bird updation ,that is established in 2013 .A detailed description is obtained from google sites .
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