On page optimization
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Snippet
Google defines the term snippet as a description of or an excerpt from the webpage, that follows the title, meta description and appropriate URL. Snippets provides a good introduction for the suitable subject.
Rules&limitation of On page optimization
The snippet provide title,meta description and appropriate URL. following are the rules&limitation of snippet contents. In, title the first letter must be written in capital letter. The title should not be long for the snippet, it must be attractive and meaningful. Ignore the spelling and grammar mistake in the snippet description .the maximum length of a snippet including 156 characters. If the snippet source is any longer than 156 characters,the snippet will be truncated and ellipses will be displayed to mark where the text continues but was omitted in the snippet view. The pixel width is up to 512 character, the seo title must be unique and attractive. If it is not unique the google consider the title as a duplicate record. Text area written in h1,to h7 head sections.
Meta description
Meta description can be any length but google generally truncate snippet up to 50-300 characters. The term keyword meta tag is noted in google website. Meta tags are located inside your html's head area .
<head>Meta tags are located here</head>
The following are the important parts of meta tag .
1.Title-The title tag is the title text that show in searching result .
<title>title text here</title>
2.Description-The meta description tag is where you would want to put your site's summary.it should not be too long because
The search engine only read up to certain no:of words .
<Meta name="descripion"content="this is where you put your site summary"/> .
Do not allow any spelling or grammatic errors in the description .Meta description should be focused on a focusing keyword at a time .one page contains 155-160 character limitation. Post description must be written still upto 155 characters. The searching keywords increases our impression in the google website. Google takes only the relevent data as met description .
Body section
h1 is the identity portion in body section. it is the visible portion of the body section .
one body must have only one h1 tag. If the choral page is irrelevant or doubtful for the google, then google consider this page in sandbox . h1 should be simple and attractive. this may focused on the focusing keyword. The h1 has up to 10 character limitation. h1 cannot used as one or more times to page. h2 is the subheadings in the meta description. if we add h3 in body section, then we must enter relevent topic under this section. it can be used as one or more time to a page.
Anchor Text optimization
Anchor text is the hyperlink terms of the page or contents. Hyperlink must be entered as relevent terms, then the user can easily obtained the data from google website. The page content must be provided in trusted link . The term internal links are link that go from one page domain to different page on same domain . The term inbound link is a hyperlink back to your site from another websites.
Anchor text must be used from relevent websites.
Content optimization
Content optimization is the term in which, it is easily discoverable by users searching for terms relevent to your website.
keyword density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total no:of words on the page. Short keywords must be used as one or more times to a page website. Content reading score is still upto 40 characters. olding letters of your webpage may helpful full for easy reading of our website. comma must be provided for the focusing keywords.
Image optimization
Images, when used with care, will help readers better understand your article.
Keep these things in mind when adding an image to an article Use relevent images that matches your text.
pick a good file name for your image.
image dimensions matches the image size as displayed.
use srcset if possible.
Reduce file size for faster loading.
Add caption, if appropriate, for easier scanning of the page.
use image alt text. Title text is optional.
Donot break the left reading line with an image. Align image right or centre.
Use images in your XML sitemaps.
Authorship
Authorship is also known as editorial power of the website. Google+ account is used for authorship optimization. Google authorship is established when you link your google+ profile with your content. Google authorship should not be established or applied to your entire websites, homepage, or static"pages"on your website. Authorship is meant for single articles.
How do I establish authorship?
create google+ profile.
link your content back to google+ by adding"rel=author"from your webpage.
Add contributor links to your content from profile.
Authorship provides validity and authority to viewers and search engines alike,and makes for ever- increasing measure of importance when it comes to search engine optimization and performance in the search results.
